Sprite, Coca-Cola’s brand known for its long-standing connection with basketball, is becoming a sponsor of Cibona, the reigning Croatian champions. A partner of the NBA and EuroLeague, Sprite will now also support the Zagreb-based club that has nurtured generations of Croatian basketball players. The three-year sponsorship will provide support for the club while also introducing new experiences for fans both at games and beyond the arena.
The agreement was signed by Dimitris Rompis, General Manager of Coca-Cola HBC Croatia, and on behalf of Cibona, Tomislav Šerić, the Club’s General Manager. The signing ceremony was also attended by Bogdan Chirita, General Manager of Coca-Cola Adria.
„We are proud that Sprite is becoming a sponsor of Cibona, the reigning Croatian champions and a club whose rich history has left a lasting mark on Croatian sport. Like Cibona, Coca-Cola also has a long history in Croatia, where it has been bringing moments of refreshment to people for almost six decades. Over the next three years, we want to support the club and help fans get closer to the game, enjoying matches and shared moments in the stands with Sprite. We wish the players and coaching staff continued success throughout the season and hope the fans will have many reasons to celebrate,” said Dimitris Rompis, General Manager of Coca-Cola HBC Croatia.
„ We are delighted to officially welcome Sprite as a new partner of Cibona today. Sprite is a brand with a long-standing connection to basketball and young people, values that we strongly share. This partnership is a clear sign that confidence in Cibona is returning. Following the club’s transformation, we have been building a stable and transparent organization, and respected partners are recognizing these efforts. Together, we aim to provide our fans with an even better game-day experience at Dražen’s Home and to support the development of young basketball players. I would like to thank Sprite for its trust, and I believe this marks the beginning of a long-term and successful partnership.” said Tomislav Šerić, General Manager of KK Cibona.
This year, Sprite returned as the NBA’s official global soft drink partner and became an official partner of the EuroLeague. Through the global platform “Never Stop Refreshing the Game”, featuring Nikola Jokić and Anthony Edwards, Sprite celebrates basketball and its connection with music, style and urban culture. Authenticity, dynamism and a close relationship with young people are characteristics shared by both the brand and the sport it supports, and through its sponsorship of Cibona, Sprite will also contribute to the Croatian basketball community.
Cibona’s special relationship with its fans will be an important part of the partnership. Joint activities at games and beyond the arena will create new opportunities for engagement and participation, bringing basketball closer to the wider community. Cibona fans can look forward to the “Sprite Corner”, an exclusive courtside area with two seats available to win through promotions on the club’s digital channels. Home games will feature halftime challenges with Sprite prizes, as well as promotional zones in and around the arena, while joint campaigns will offer fans opportunities to win tickets.
The partnership with Cibona forms part of Coca-Cola’s broader support for Croatian sport, through which different brands contribute to the work of clubs, associations and sporting events, while strengthening their connection with fans and audiences.
